6-In-store Mobile Shopping will change the way we shop …

With the new mobile technologies, apps and services available now,  and more soon to come, Mobile Shopping from in-store is the new trend and we can expect from it a new interesting, interactive, personalised experience as a consumer in our favourite stores.

New industry standards are being created, new mobile apps are being developed, new mobile commerce offerings are being launched and you will soon be experiencing it yourself.

In-store mobile shoppers, will be able, on their smart phone, to scan a product or take its picture, to see products advertizing, videos, compare products, compare prices in competitive stores, find technical specifications, or ingredients for food, read consumers product reviews, retrieve discount coupons online, receive directly on their phone promotions and coupons based on their purchase history in the store, get loyalty points from the store and much more.

There will be real benefits for the retailers and stores too, by providing more information, better service, improved customer satisfaction, by attracting more customers in their stores and converting them into buyers, and improving customer loyalty, they will increase their sales.

M-Commerce Multichannel Outlook, US, 2010The charts attached show that Mobile-Commerce & Mobile-shopping are still at the  early adoption stage, but you can be sure this will grow quickly and explode sooner than later, as this will be a way for major brands and retailers to differentiate themselves, gain competitive advantage, improve customer experience, retain or gain new customers, and increase their market share.

We are in the information age, smart mobile phones are part of our life and becoming an extension of ourselves, and consumer demand for this shopping experience will grow, as did text messaging, Instant Messaging, streaming video, mobile gaming, mobile TV etc…

As consumers spend increasing time online, are used to shop online from their home, and as they are demanding more and more apps from their mobile phone, mobile will link products and stores to the digital world

Mobile-Commerce and In-store Mobile shopping will change our shopping experience and the way we buy.

Are you ready ?

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1- Size does matter: what is the right size for a unique mobile device ?

My first mobile phone, in the late 80’s was huge and mainly usable in my car only, with a heavy transmitter in the trunk, and the price per minute was a luxury, then my cell phone got smaller and smaller and I could carry it anywhere in my pocket, then I had a Palm, then I jumped on the first Blackberry coming to market, and my latest Blackberry is smarter but bigger as all the new Smart phones, bigger and bigger. My charming wife, an Apple Fan, of course uses an iPhone and dreams of an iPad, while my youngest daughter uses a phone with a keyboard, mainly to text her friends as well (hopefully with an unlimited text contract!) and an iTouch for emails, twitter and youtube…They play music and videos, they take pictures, they are wifi enabled, they are more and more powerful and can run apps, but still all those smart devices are quite big and still too small to really be used as a professional computer.

Meanwhile, my laptop is getting thinner and thinner, the screen smaller and smaller, as well as my wife’s iBook, and my son’s Netbook is tiny tiny. Yes, we can use it as a VoIP phone at home,  in an hotel room, or this type of places, but not really convenient on the road or streets, as an example.

Now, the problem is, we are still carrying two devices, as smarter as they are, and I suppose everyone, just as I do, really wish to carry only one, so the BIG question now really is: What size is acceptable for a unique mobile device ?

We had tablets on the market for quite some time, but nobody was buying it, until Steve Jobs, the Marketing Genius, launched its iPad and created a market for it. However, 3G or not, Wimax or not, CDMA or not, I feel these tablets are still too big and certainly will not replace a phone. By the way, the new tablet RIM is supposedly working on is just a companion to be connected to a Blackberry, still 2 devices…

Also check the video of this Nirvana phone developed by Open Kernel Labs and Citrix, the sky is the limit: http://bit.ly/9Bfvtf 

So what size and when ?