Do you speak Social Media ?

Do you know what OED and NOAD stand for ?

The New Oxford American DictionaryThey are great institutions: they stand for Oxford English Dictionary, and New Oxford American Dictionary.

Editors define OED as: “The Oxford English Dictionary is the accepted authority on the evolution of the English language over the last millennium. It is an unsurpassed guide to the meaning, history, and pronunciation of over half a million words, both present and past. It traces the usage of words through 2.5 million quotations from a wide range of international English language sources, from classic literature and specialist periodicals to film scripts and cookery books.”

Therefore we can consider OED and OAD  are recognized as the best guardians and witnesses of the evolution of the English/American Languages which somewhere is just the translation in words of the evolution of our society and way of life.

We all know that email, and even more text messaging and instant messaging has been changing not only the way we communicate but also  the way we write (specially the way our kids write!), but I just want to catch your attention on another impact of new technologies on our language.

If you have any doubt of the importance, impact and adoption by the public, as well as by corporate community, of Social Media and Social Networking, here is a fact which may help open your eyes and convince you.

The new words added in OED  2009  release, now part of common language, relevant to Social Media / Social Network  included:

  • Hashtag – noun: a # [hash] sign added to a word or phrase that enables Twitter users to search for tweets (postings on the Twitter site) that contain similarly tagged items and view thematic sets.
  • Tweetup – noun: a meeting or other gathering organised by means of posts on the social networking service Twitter. [from tweet + up on the pattern of MEETUP]
  • Unfriend/defriend – verb: to remove from one’s ‘friends’ list (e.g. on a social networking website)
  • Tag cloud – noun: a visual depiction of the word content of a website, or of user-generated tags attached to online content, typically using colour and font size to represent the prominence or frequency of the words or tags depicted.

And a few more related to our Techie Digital World:

  • Freemium – noun: a business model in which some basic services are provided for free, with the aim of enticing users to pay for additional, premium features or content
  • Slashdot effect – noun: action to slow down or crash a small website due to a huge increase in traffic when the website is linked to another, much more popular one.
  • Minute mentoring – noun: a system of advising aspiring professionals based on the format of speed-dating.
  • Paywall – noun: a way of blocking access to a part of a website which is only available to paying subscribers
  • And a few more in March 2010: Data center / data centre, Server farm, USB Drive, Ring tone…

And, oh, by the way, sign of the times, the new edition for these two dictionaries are available as iPhone apps !

So do you speak fluently Social Media ?

And if so, guess which words will be the additions to the next release?

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6-In-store Mobile Shopping will change the way we shop …

With the new mobile technologies, apps and services available now,  and more soon to come, Mobile Shopping from in-store is the new trend and we can expect from it a new interesting, interactive, personalised experience as a consumer in our favourite stores.

New industry standards are being created, new mobile apps are being developed, new mobile commerce offerings are being launched and you will soon be experiencing it yourself.

In-store mobile shoppers, will be able, on their smart phone, to scan a product or take its picture, to see products advertizing, videos, compare products, compare prices in competitive stores, find technical specifications, or ingredients for food, read consumers product reviews, retrieve discount coupons online, receive directly on their phone promotions and coupons based on their purchase history in the store, get loyalty points from the store and much more.

There will be real benefits for the retailers and stores too, by providing more information, better service, improved customer satisfaction, by attracting more customers in their stores and converting them into buyers, and improving customer loyalty, they will increase their sales.

M-Commerce Multichannel Outlook, US, 2010The charts attached show that Mobile-Commerce & Mobile-shopping are still at the  early adoption stage, but you can be sure this will grow quickly and explode sooner than later, as this will be a way for major brands and retailers to differentiate themselves, gain competitive advantage, improve customer experience, retain or gain new customers, and increase their market share.

We are in the information age, smart mobile phones are part of our life and becoming an extension of ourselves, and consumer demand for this shopping experience will grow, as did text messaging, Instant Messaging, streaming video, mobile gaming, mobile TV etc…

As consumers spend increasing time online, are used to shop online from their home, and as they are demanding more and more apps from their mobile phone, mobile will link products and stores to the digital world

Mobile-Commerce and In-store Mobile shopping will change our shopping experience and the way we buy.

Are you ready ?

5- We Need Smarter and Greener Telecommunications Networks

You probably know that the electricity used to power all computing Data Centers in the world generate more CO2 emissions than the Air Transportation industry, despite all these planes burning huge quantities of  jet-fuel in our skies!     

Green Telecom Network Capex, World Markets, 2009-2014

 

 Therefore reducing data center power usage is one of the strategic focus of any CIO or Data Center manager, as well as for all computers, servers, storage vendors, not just for the satisfaction of being  Green but also and first to reduce operating cost as power is one of the major cost of operating a Data Center.     

Communications Service Providers (CSPs) & Operators have a double challenge as they also need to reduce the power consumption of their Network Operation Center (NOC), especially now that fixed and mobile communications are growing fast, the volume of data transmitted is exploding and their network is quickly expanding to satisfy the demand.     

Telecom Networks have become a significant contributor to global greenhouse gas emissions and growth, and all CSPs are being challenged to reduce their carbon emissions , to use more energy-efficient hardware to power their network elements (micro-processors, servers, storage, network switches vendors are being challenged to manufacture and sell more energy-efficient equipments), to use new  and more efficient cooling technologies, to optimize their resource with virtualization technologies, to use renewable energy, to Recycle & Reuse, in a nutshell to be Smarter and Greener.     

Most of them today are putting a lot of effort and resources in greener initiatives to meet these challenges, to reduce their energy usage and carbon emissions, which in the end will improve their Capital Expenses (Capex) and the Total Cost of Ownership (TCO) of their network and also dramatically reduce their operating expenses (Opex).     

A recent report from Pike Research, Cleantech Market Intelligence, addresses in much detail all the following questions:     

•             Who are the leading providers, OEMs, and technology companies that are driving green telecom initiatives?     

•              What are some of the best practices being implemented today?     

•              What is the impact of green telecom on emerging markets versus developed markets?     

•              What is the business case for green telecom, and which components have the most impact on ROI?     

•              What is the market opportunity for green telecom in terms of Capex spending?     

•              How large is the opportunity for renewable energy in telecom networks?     

•              What is the potential for carbon emissions reduction through green telecom initiatives?     

I have included in this blog two charts from the Pike Research Report.     

So many new technologies, solutions and best practices are available today to help CSPs meet their challenges, it is also a great market opportunity for vendors and integrators:     

•             Network and data center platforms and designs , More efficient cooling technologies and design     

•              Access network efficiency improvements: DSLAMs, ONTs, BTSs, etc.     

•              Smart processors, controllers, and sensors     

•              Fuel cells and batteries     

•              Remote monitoring solutions (hardware and software)     

•              Solar PV for network power,  Wind energy for network power, Biomass for network power     

•              Improved ASICs,  Low Energy CPUs, IP Softswitches, Reduced Power RF Amplifiers     

•              Hardware, Software and Applications Virtualization     

•              Cloud Computing  etc…     

Mobile Network Green Capex, World Markets, 2009-2014

 

 So it should be a Win-Win for all, reduce cost and increase profitability and competitiveness for CSPs, additional revenue for innovative technology vendors and improved carbon emission for our planet.     

As so much of our life in the future will depend more and more on communications, 

     

We Need Smarter and Greener Telecom Networks!  

    

 

   

 

  

 

 

4- What is the right Business Model for Telecom Service Providers to profit from Femtocells?

First to clarify, a Femtocell is, a wireless access point, a small device attached to a home broadband network router (DSL or cable) in order to increase significantly quality and coverage of your wireless/cellular network for your mobile devices around your home (or small business).  

Femtocell for your Home !

 

Femtocell technology is proven and has been on the market for some time, with high expectations and little success until now, and not much better short term forecast. It seems Service Providers are not convinced on the value of using and selling it, and Users are not willing to pay for it, so demand is low.  

However, in my view Femtocell adoption should be a win-win:  

–          Better coverage & performance, improved customer experience for the consumer, and eventually new services and affordable pricing options  

–          Incremental revenue, improved customer service & experience, reduced churn, reduced cost to deliver mobile data & traffic, competitive advantage, increased profitability for the Service Provider.  

So why are we not there yet? It really is  a question of finding the right business model and marketing messaging.  

It seems the best option is for the Service Provider to give them away to their customers.  

AT&T MicroCell femtocell business model is not working, with the MicroCell device being offered at $150 one time fee, femtocell traffic being billed against broadband caps, and customers complaining to have to pay for leak of AT&T’s network coverage and service.  

But times are changing, and East is moving faster it seems, as Softbank Mobile and Ubiquisys just announced July 1st, they will provide in Japan the Femtocell Hub and its required broadband service access (DSL) for FREE to the consumers, residential, retails or small businesses. And in return, the user will have to share the link with others users of the mobile service.  

“The SOFTBANK MOBILE femtocells will be set to open access mode, meaning all customers will be able to access the devices, increasing coverage for all, offloading traffic from the macro network and adding network capacity.”  

I believe this is the right move and Business Model, and I expect others Service Providers to embrace it, sooner or later, all or in part, for everyone’s benefit.  

If you believe in a better business model, now is the time to share it with us !